Blog

Thinking on teams, talent, and what actually works

Founder perspective, field notes from our team, and honest takes on building with digital talent from Africa. No content marketing. No best-practice fluff.

Where the weight in software work is moving

Where the weight in software work is moving

Engineering teams that have been using AI coding tools in production for a year or more tend to show the same pattern. Output volume is clearly up. Bugs per developer are up too. Review time has gone through the roof. Something in the economics of the work has flipped, and the standard productivi

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There is a manual for hiring across cultures. It's only 3 questions long.

There is a manual for hiring across cultures. It's only 3 questions long.

Hiring across cultures comes with questions you didn't quite see coming. What's expected of you. What's expected of them. What you can joke about and what you can't. Whose job it is to flag a problem, and when. Somewhere between signing the contract and the first call, you realise: nobody handed

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AI's real value is in your operations, not your product

AI's real value is in your operations, not your product

Everyone around you seems to be hiring AI engineers. AI job postings are up 143% in a year. The wage premium is 56%. The message is hard to miss: if you're serious about AI, you need serious technical talent.

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Groeivoer Podcast: What Happens When AI Reshapes the Roles You Built Your Company Around?

Groeivoer Podcast: What Happens When AI Reshapes the Roles You Built Your Company Around?

Our founder Ernesto Spruyt recently joined Guido Koershuis on the Groeivoer podcast (episode 390) for a wide-ranging conversation about building teams across cultures, what AI means for the future of software development, and the things that should never be automated.

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The SaaS sector is supposedly dying. Here's what the data actually shows.

The SaaS sector is supposedly dying. Here’s what the data actually shows.

If you run a SaaS company, you’ve been reading a lot of alarming things lately. AI will make your product irrelevant. The “SaaSpocalypse” is here. The era of software subscriptions is over. If even half of this is true, it changes what your company is worth, who will buy from you, and whether you

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Finding Digital Talent Where You Weren't Looking

Finding Digital Talent Where You Weren't Looking

Most Dutch founders don't have Nigeria on their radar when they think about hiring. Not as a conscious decision. It simply isn't on the map.

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