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Thinking on teams, talent, and what actually works

Founder perspective, field notes from our team, and honest takes on building with digital talent from Africa. No content marketing. No best-practice fluff.

Share of Dutch companies using AI by size: 29% of companies with 10 to 49 people, 47% with 50 to 249, 68% with 250 or more (Eurostat, 2025)
How AI is changing the way you work

Are the companies that are behind on AI going under?

Allianz Trade warns that companies behind on AI are starting to pay the price, but its own test finds no link between AI use and bankruptcies. What the data does show: an AI gap between big and small companies, and what helps a small company close it.

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A nightstand at night with a glowing salt lamp and an alarm clock showing 12:01
The draining side of running a business

What keeps you awake, and what actually drains you

What entrepreneurs say keeps them awake is not the same as what drains them. Headspace is the scarcest thing an entrepreneur has, and it goes to the things you have little grip on.

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US job postings since 2020: all jobs back at 103, software developers at 77 (Feb 2020 = 100)
How AI is changing the way you work

The job market is back. Developers aren't. Is that AI?

Hiring in most Western countries is back at or above pre-pandemic levels, but developers' share of it is a quarter to more than half below 2020. Country differences suggest the gap is mostly the cycle and how much an economy builds with AI, plus a smaller part (10 to 20%) that AI takes for good.

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How do you sell when AI filters you out? A candlelit dinner table under a navy overlay.
How AI is changing the way you work

How do you sell when AI filters you out?

AI now filters cold outreach and builds buyers' shortlists from what others have written. For suppliers whose value only shows once people work with them, word of mouth matters more than ever, but only the part that is written down where an AI can read it.

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260928 Hero - The promise and limits of outcome-based pricing
The draining side of running a business

The promise and limits of outcome-based pricing

The promise of outcome-based pricing is that you stop paying for effort. You only pay when it works: per resolution, per completed process, per merged pull request.

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If you mostly work at a computer, this is how your job will change: software teams got faster and their work got better; time in review went up 441%
How AI is changing the way you work

If you mostly work at a computer, this is how your job will change

Software teams got faster with AI and their work got better. What arrived with it is a new kind of work: finding out which part of "almost right" isn't. Since January my own week looks like their numbers, and I think most digital work will follow.

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