The Challenge: Finding a developer who fits a creative culture
Cinnamon Toast, a leading Canada-based full-service marketing agency specialising in brand strategy, identity design, website development, and campaigns, needed to add another developer to their team. The challenge was unique: they needed someone with the right technical expertise and a personality that matched their dynamic environment of creativity, playfulness, dependability, and strategy.
Technical skills alone were not enough. Cinnamon Toast believes that good culture is the catalyst for its success.
The Solution: Matching on culture and personality, not just skills
Tunga used situational awareness and personality assessments alongside technical evaluation to recommend Kelly Joseph Wafukho from Uganda. Tunga's talent managers' keen eye and excellent emotional intelligence helped seal the relationship.
Tunga and Cinnamon Toast officially began working together on 12 October 2021. Kelly's expertise spans Java, PHP, C, JavaScript, Python, Docker, Redis, and PHPUnit — enabling Cinnamon Toast to deliver exceptional client results.
The Result: The developer who stayed, for nearly three years
Leadership considered Kelly indispensable. He worked in the Cinnamon Toast team from October 2021 until July 2024, when Cinnamon Toast hired him directly. The partnership solved a pressing need and fostered a relationship built on mutual respect and shared goals.
