‘ICT as Fair Trade 2.0: Personnel shortage solved with help from Africa.’ In January, Het Parool was the first Dutch media outlet to write about Tunga this year in a long article with this headline about FairTrade Software. Tunga-founder Ernesto Spruyt and technical director David Semakula were interviewed. Soon, other newspapers and magazines followed.
FairTrade software as a win-win strategy
The red line in most publications was the insight that sourcing software developers from Africa is a win-win for European businesses. At least, when done right. There is a vast and largely untapped talent pool of tech professionals in Africa. Meanwhile, there is a big shortage in Europe and the United States. By applying FairTrade software principles (eg fair wages, solid labor conditions, career and development opportunities) tapping into the African pool is a winning strategy for all. And this is exactly what Tunga is aiming at.
Media coverage for Tunga last month
This is the list of online articles about Tunga that appeared in the Dutch media in January and February 2019. And of course we are very proud. Have fun reading!
Visterin Verdiept: programmeurs uit Afrika — Computable
In Oeganda ligt de oplossing voor ons ICT-tekort — NAPNieuws
Europese apps, made in Africa — dS De Standaard
Waarom start-up Tunga ict-talenten werft in Afrika — De Ondernemer
Schreeuwend tekort aan ict’ers: dit Nederlandse bureau werft in Afrika — Algemeen Dagblad
Personeelstekorten opgelost met hulp uit Afrika — Nieuws van de vooruitgang