LESSON 5: DEALING WITH CULTURAL AND LANGUAGE DIFFERENCES IN REMOTE TEAMS
Q: “How do you handle differences in culture and language on remote teams, and how do you get familiar with everyone’s culture?”
If you are from the Netherlands and work with someone from East Africa, you might have different ways of approaching issues. Others often perceive the Dutch as forceful or too direct in a conversation, while the Dutch see East Africans as too diplomatic to the point of being unproductive. If you have someone on your team whose first language is not English, you might encounter communication challenges.
At Tunga, we are often asked, ‘Why Africa?’ seeing how there might be cultural or language barriers.
Africa is often the last place most people look when considering hiring high-quality talents, but there are many benefits they are missing out on. The first is that Africa is a very young continent, with an average age of 19.7 years. A large percentage of the population is under 20. However, the most important statistic is over 700,000 African software developers are present on the continent. The leading countries are South Africa, Egypt, and Nigeria, with several software developers at varying seniority levels and most with a wide range of experience.
Speaking of cultural differences, English is not a first language in some African countries. Still, you’d be surprised to find that English is spoken at a very high level in many countries in West Africa and East Africa. Many tech talents in these countries have experience working with international colleagues. For example, in the early days of the African tech industry, some Indians and Americans were on the continent working alongside African developers. You’d be surprised that these developers often only need a short integration time when integrating into foreign cultures.
In matching cultures, North Africans are similar to the Middle East and Arabs in their conservative nature and personality. However, countries like Nigeria have personality types identical to those of countries like the Netherlands. The same goes for many West and East African countries. All these countries have different nuances.
In general, we find that in Africa, a large population speaks fluently in English, and many developers have experience working with people from other regions because, in the early days of the industry, they had many foreign managers leading local projects.
One other fascinating answer to the question of ‘Why Africa?’ is Value. Suppose you compare developers from the West to developers in Africa based on the salary range. In that case, you will discover that you can get more value from Africa because, at specific price points, you will get higher seniority levels in Africa versus Europe or the West. This means hiring from Africa can be more cost-effective.
With regards to getting familiar with the different cultures on a remote team, there’s no silver bullet. We have discovered that there can be huge cultural differences within countries, especially vast countries. Also, in small countries like the Netherlands, there can still be significant cultural differences between the North and the South. So, the best way to handle these differences is to acknowledge them and talk to each other about them. For instance, if people from a different culture use words or terminologies, you don’t understand, the best thing is to ask questions.
We also have an academy at Tunga where we provide technical training in software programming and offer soft skill courses. Our developers highly value one of these courses: the assertiveness course. Assertiveness is not the same as rudeness. The point is to focus on understanding what the other person is saying. In this particular course, we’ve gotten feedback from our students on how life-changing it is and how it gives them a new perspective on relating with others.
The key to bridging cultures is understanding where the other comes from and not rushing to judgment.