Groeivoer Podcast: What Happens When AI Reshapes the Roles You Built Your Company Around?

Our founder Ernesto Spruyt recently joined Guido Koershuis on the Groeivoer podcast (episode 390) for a wide-ranging conversation about building teams across cultures, what AI means for the future of software development, and the things that should never be automated.

Some of the topics covered:

• Why the “first moment of truth” in cross-cultural hiring changes everything: the moment a client realizes talent in Lagos or Kampala matches or exceeds what they’ve seen locally
• How AI is reshaping software development roles within the next year, and what that means for a company built on placing developers
• The cultural differences between working with talent from Nigeria, East Africa, and other regions, and why matching culture matters as much as matching skills
• What makes a company unique, and the risk of automating away exactly the thing that sets you apart
• How to protect your identity as a company while embracing automation

The podcast is in Dutch.

Watch on YouTube:

Groeivoer is a Dutch podcast for entrepreneurs, hosted by Guido Koershuis. The show explores growth, leadership, and the human side of building a company.